Re: [OVC-discuss] ClearCount Flyer

From: Edward Cherlin <>
Date: Mon Aug 17 2009 - 18:21:31 CDT

Right. Mine is a draft to get the discussion started. I agree about
the brochure in general, particularly about making it fairly
information-dense, but we need to lay it out from scratch, in columns,
and in a san-serif font and a consistent style. We can't edit what you
sent out. I can make that up in Open Office or in Google docs, unless
that was your source format. I also need the diagram of how our system
works as a separate source graphic. It should go on the Web site, too.

I will argue for the general structure of my flyer, but the contents
have to be worked out on the basis of the people whose money we will
be requesting. I don't know much about them.

The flyer needs a strong hook at the top. We can discuss what our
target audience is motivated by. It needs to be clear about the event
itself (and as you say, it should make the fundraising part clear). It
needs to have some other information suggesting reasons to attend,
supporters, aims, plans...We need to target all of that, which means
that we need to ask people how they feel about various aspects of the
issue. Focus groups, probably.

On Mon, Aug 17, 2009 at 3:54 PM, Alan Dechert<> wrote:
> On Mon, 2009-08-17 at 11:21 -0700, Edward Cherlin wrote:
>> My mistake. Wrong file. _Flyer_ file now attached.
> Okay, this gives me something to talk about, anyway.
> Your flyer cannot substitute for the brochure.  But you have a point
> about the need for a simple one-page flyer-invitation.
> My concept for the brochure is that it would be something handed out at
> the event.  When I post the brochure on our web site in place of the old
> "About OVC Brochure," the box on the cover with the event info will be
> removed.
> In other words, the brochure is primarily a brochure and not an
> invitation.  If the host is talking with someone before the event and
> the person seems interested and wants to know more, the brochure with
> the event details could be sent electronically (link or attached PDF).
> So, the brochure could serve as a supplement to the invitation (whether
> the invitation is verbal, from a flyer, an email, facebook, or
> whatever).
> The brochure also contains a presentation.  I don't intend to do a slide
> presentation, but the same information I would include in a slide
> presentation is in the brochure.  Specifically, if I were to break it
> down into slides, it would go something like this:
> 1. Title page
> 2. Why we're here
> - Counting your vote is a trade secret
> 3. Why we're here
> - Bowen's review
> 4. Why we're here
> - Rip off (high price poor quality)
> 5. Our approach to a solution
> - What is Open Voting
> 6. Our approach to a solution
> - Purpose of OVC
> 7. Major Demonstrations
> 8. LinuxWorld
> 9. Policy Successes
> - ACR 242
> - NY State Board of Elections
> 10. OVC business model
> - membership-based
> 11. Endorsements
> - Brian Newby
> 12. Endorsements
> - Eva Patterson
> 13. Endorsements
> - Dennis Kucinich
> 14. Endorsements
> - Mark Shuttleworth
> 15. Chronology
> - Before OVC
> 16. Chronology
> - Since OVC, before Bowen's election (2004 - 2006)
> 17. Chronology
> - Since Bowen's election
> 18. How it works
> - Before Election Day
> 19. How it works
> - Set up on Election Day
> 20. How it works
> - Voting
> 21. How it works
> - Poll site tabulation
> 22. How it works
> - County-wide tabulation (aggregation)
> 23. FAQ
> - What is Clear Count
> 24. FAQ
> - Isn't Bowen the one to do it?
> 25. FAQ
> - Who are the people behind OVC?
> 26. FAQ
> - What does OVC do?
> 27. FAQ
> - Isn't open less secure?
> 28. FAQ
> - Could this go beyond CA?
> So the information in the brochure could be broken out into 28 slides,
> if desired.  This makes for a pretty long presentation, but, in fact,
> the presenter would not go over every point.  Generally, I start talking
> for maybe 10 minutes then people start asking questions.  So, other
> issues may be discussed (what about hand-marked, hand-counted?).  Some
> of the topics would be glossed over or skipped, but certain ones (like
> the slide with Shuttleworth) would never be skipped.
> I also think it is very important for people to understand the
> relationship between Bowen and OVC.  Some people thought that when Bowen
> was elected, our work was done.  So, I would never skip that part.
> Some have remarked that the brochure is rather dense, content-rich,
> overly detailed, and so on.  However, I went through quite a process to
> distill it down to that.  There are probably 20 or more questions I
> frequently hear -- getting it down to 6 was a real compromise.  In
> reality, we'll hear some of those other questions during the
> presentation anyway.
> Other feedback has been very positive.  Some people have remarked about
> how much it means to see the chronology.  It says a lot about how change
> is happening -- with a lot of persistence over a period of quite a few
> years.
> To relieve some of the crowding, I think going to legal-sized may be the
> best thing to do.
> Now, for your one-page flyer idea .....
> Here are the major problems I see with it:  1) I can't tell why I should
> care about the event.  2) I can't tell the purpose of the event
> >From the picture and the captions, your main point seems to be that we
> should not buy voting systems from Sequoia.

That isn't at all my intent. My point is that the system is broken,
and that neither vendors nor government are going to fix it. The
citizens have to do it by joining together and supporting those who
know how it can be fixed. I am quite open on how to say that, or to
saying anything else that will be effective.

> Then you say, "California
> Secretary of State Debra Bowen says we shouldn’t buy them any more."
> Okay, but I'm not buying ANY voting systems.

As a citizen, you are certainly paying for them.

> And it is unlikely that
> anyone in the audience is considering buying a voting system from
> Sequoia or anyone else for that matter.  Furthermore, since you point
> out that Debra Bowen (the chief election official in the state) already
> says we should not buy them, then what's the point?  It seems like a
> dead issue.
> I used Sequoia as an example in the brochure, and I also used Diebold in
> the Facebook pitch about the event.  But you have made Sequoia so
> prominent in the flyer, it appears that Sequoia is the main topic.  I
> don't care to hear a lecture about how crappy Sequoia's voting systems
> are.  I can't imagine a more boring topic.  I get that already.
> The other main problem is with the purpose of the event.  This is a
> fundraising event.  The facebook pitch calls it a "party-benefit" with a
> $25 suggested minimum.

I'm philosophically opposed to a minimum, but I'll take expert advice
on such matters.

> If we're going to raise any money at the event, people have to know that
> this is the purpose from the beginning.  Your flyer doesn't give any
> indication that maybe they should bring a checkbook or credit card.
> Another thing, you remarked about this collage of pictures I put on the
> front of the brochure.  The point I'm trying to make is that botched
> elections can have really seriously bad consequences -- major death and
> destruction.

The brochure doesn't make the connection. A simple caption, such as
"Elections have consequences" might be enough, but only if the reader
can recognize which election led to the disaster pictured. I still
don't see it in any of the pictures you used. Some people can see a
connection with Iraq, Katrina, 9/11, but not with disasters in
developing countries, and many will not recognize an event from an
uncaptioned image.

Now a photo of a card with a dimpled chad might have some resonance.
The court fight between Al Franken and Norm Coleman might work. But as
with everything else, it isn't enough that it would work for us. Does
it work for the people we are trying to reach?

> We want to be on the other side of that.  That's what I
> was trying to convey.  I'm sure we could do a better job of that, and we
> will change it for sure.
> However, your flyer conveys nothing about the serious consequences.  I
> mean consider that in just the last 18 months, two countries, Iran and
> Kenya, were nearly torn to pieces -- with quite a bit of death and
> destruction.

True, but can we make the connection in the reader's mind?

> Your flyer conveys nothing of the dangers of bad election
> administration.

"None of your business" works on me.

> It's not just far away countries where this can happen.
> What if Gore had really fought all-out against the 2000 decision?
> In addition to the brochure (not as a replacement for), we could use a
> one-page flyer for one form of invitation, but not the one you have.

As I said, it's just a starting point for discussion and design.

> Thanks!
> Alan D.
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Received on Wed Sep 30 23:17:08 2009

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