Re: 400 visitors per hour

From: Alan Dechert <alan_at_openvotingconsortium_dot_org>
Date: Mon Nov 01 2004 - 16:41:41 CST

Arthur,

> Total number of current subscribers: about 15
>
Now 17. See this page for the names:
http://www.openvotingconsortium.org/about_us.html

Also, another guy wants to be a supporting member but give us the $120 all
at once.

> So in the last week we've doubled our subscriber base. We've raised
> about $800 in the last month (including subscription payments on
> one-time donations of October 2 though November 1).
>
> Alan's stated immediate goal is 1,000 subscribers (over 60 times the
> current figure), which corresponds to $10,000/month (over 12 times
> the month ending November 1). (About $600 was raised in the month of
> October.)
>
> Alan says we're getting one new Supporting Member per 400 website
> visitors. That's a very respectable paying member acquisition rate.
> The extrapolation of 100,000 hits over 10 days from each of 10 sites
> assumes a constant 400 hits per hour, 24 hours a day for all 10 days.
> I think that's not realistic too keep up.
>
Okay, let me clarify. I'm talking VERY rough figures here. A noticeable
link on 10 sites that get on the order of one million hits per day would
give us the requisite traffic.

> http://www.Electoral-vote.com gets 650,000 visitors a day, but will
> get much fewer after Wednesday. ....
>
A couple of days ago you said this campaign would be effective after the
election -- not before. So what's you point now? It won't be effective
after the election? This is not helpful at all.

Electoral-vote.com traffic might go down, but other sites will get more
traffic. We need to find a good number of sites that get lots of traffic.
Also, email lists and conventional media will help. I am preparing a press
release right now.

> If we get 6,500 visitors in the next
> 24 hours from that site, that's a really good click-through rate of
> 1%. We're unlikely to get 100,000 visitors to click through from
> that site. After all, many of those visitors day-after-day to
> http://www.Electoral-vote.com are likely repeat visitors.
>
> Therefore, to get 1,000,000 visitors to OVC from placement with a 1%
> clickthrough rate, we need to be placed on 100,000,000 (one hundred
> million) web page views in the next 10 days. That's a pretty tall
> order.
>
Right. It is a tall order. Also, as new people come on board, they can
help us get more links and more traffic.

> After the election, I will try to get some mailing lists to mention
> us in their post election analysis on electronic voting machines.
> Those are likely to get a higher clickthrough rate, but it will still
> be a challenge to get 1,000 subscribers in 10 days.
>
Yes, it will be a challenge.

Alan D.
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Received on Tue Nov 30 23:17:03 2004

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